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RESUME

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Professional ​
info​​

Assiduous Digital Marketing Strategist who continuously work above and beyond on industry clients' projects, meet tight deadlines and deliver outstanding performance. Possesses practical knowledge of Project Coordination, Marketing Auditing, Search Engine Optimization, Strategic Ad Targeting and Performance Forecasting. Applies strategic planning and analytical skills to recommend clients with attainable digital marketing strategies that meet their business goals. Operates with a great emphasis on teamwork and thrives in a fast-growing environment. 

Fluent in English and Mandarin.

Work​
experience​

Digital Marketing Coordinator

Red Rocket Creative Strategies, Vancouver BC                              Mar 2018 - Current 

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Digital Marketing Strategist

Various Community Partners, Vancouver BC                                 Oct 2017 - Dec 2017

 

  • Worked closely with various Community Partners, Whistler Performance Lubricants, ChangeUP Financial App and ANDA African Adventures in developing a strategic digital marketing plan that meets their business objectives. The projects consisted of integrating e-commerce into current retail efforts, increase mobile app downloads, and lead generation for travel services. Learn more about each project in details. 

 

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Intramural Events Assistant Director 
UBC Athletics & Recreation, Vancouver BC                                  Apr 2016 - Apr 2017

 

  • Increased North America’s largest intramurals event, Storm the Wall’s event volunteer program size by 15% through promoting positive impact that is carried out throughout volunteer outreach, training and recognition.

  • Raised over $26,000 for BC Children’s Hospital Foundation by collaborating with 6 UBC Performance Clubs and local community center to establish the entertainment portion of UBC’s annual fundraising event “Lace Up for Kids.” 

 

 
Student Recreation Centre Facility Operation Staff
UBC Athletics & Recreation, Vancouver BC                   
Aug 2014 - Aug 2017

 

  • Improved professional customer service by diligent observation and interaction tailored to an individual’s preferences and situation. 

  • Maximized the efficiency of the operation team by undertaking complex tasks that include but not limited to Excel documentation, inventory organization, cash management (POS) and facility event logistics.  

Professional Skills

GOOGLE ANALYTICS

GOOGLE ADWORDS

SEO

SEM

MICROSOFT OFFICE

GSUITE

CANVA DESIGN

CONTENT STRATEGY

SOCIAL MEDIA MARKETING

SOCIAL MEDIA ADVERTISING

PROJECT MANAGEMENT

INBOUND MARKETING

WEB CONTENT DEVELOPMENT

CUSTOMER SERVICE

MARKETING RESEARCH

MARKETING AUDITING

EVENT LOGISTICS​

 

 

PERSONAL SKILLS

TEAMWORK

LEADERSHIP

CREATIVE

FEEDBACK-DRIVEN 

PROFESSIONAL & RELIABLE

TIME MANAGEMENT

FAST LEARNER

SELF-MOTIVATED

DETAIL-ORIENTED

FORWARD THINKING

 

 

Education
Diploma in Digital Marketing
RED Academy, Vancouver BC                                              Completion: 2017

 

Bachelor of Kinesiology - Interdisciplinary Studies

University of British Columbia                                          Completion: 2017

 

  • Awards: International Student Scholarship ($10,000 for showcasing excellent achievement in both academic setting and community involvement) 

  • Key Project: contributed in developing a promotional brochure for HUB Cycling’s Newcomers Bike Program to better attract participants by utilizing intercultural practices and conducting ethnographic interviews. 

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